The most creative moment in organizing an event is the definition of the design idea. Today, a successful event must have a clear visual signature, an identity recognizable at first glance. This rule applies to any type of event. Knowing how to create an original and evocative design, and having the sensitivity to understand which tone of voice is most appropriate depending on the customer and the event organized, are the two most requested qualities on the market of the organization of events today. Obviously each type of event must have its own stylistic register and tone of voice.
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